Faster Booking Time
Higher Margins
Call Coverage
A well-known U.S. produce brokerage moving about 120 loads per day through load boards was struggling with carrier call overload.
Each load required multiple phone calls, voicemails, rate checks, and compliance verifications. Reps often spent 2–3 hours covering a single load, and during peak hours, many calls went unanswered. Hiring more staff wasn't a sustainable option - labor costs were already high, and training new reps took weeks. The company needed a way to cover the same (or more) loads without adding headcount or losing control over pricing and compliance.
The brokerage's main pain point was operational overload. With hundreds of carrier inquiries daily, reps spent most of their day on repetitive, manual tasks - checking MC numbers, confirming insurance, reading out load details, and negotiating cents per mile.
The brokerage selected Lanesurf for its ability to automate the entire carrier interaction process — handling inbound and outbound calls, compliance checks, and rate negotiations, all in one system.
The AI answered carrier calls immediately, ensuring no missed opportunities.
The AI proactively called carriers from truck lists to speed up coverage.
Carrier vetting and verification were done in real time using 3rd party compliance APIs.
The AI negotiated rates inside preset guardrails tied to lane data and the brokerage's historical win/loss records.
The pilot launched in 48 hours using a simple Google Sheet workflow — no complex TMS integration needed.
Lanesurf started with a lightweight rollout. The brokerage exported its active loads into a shared Google Sheet, and the AI began handling calls within 48 hours.
Once the pilot stabilized, the team connected their TMS via API, routing all carrier calls through Lanesurf's Voice AI.
During the first week, the AI handled inbound inquiries, verified compliance, and completed bookings within pre-set rate guardrails. Reps only stepped in for exceptions or high-priority approvals.
(Audited from TMS Reports)
| Metric | Before Lanesurf | After Lanesurf | Improvement |
|---|---|---|---|
| Average time to cover a load | 2–3 hours | 25–30 minutes | ↓ ~80% faster |
| Loads booked per rep per day | 10–12 | 22–25 | ↑ ~2× increase |
| Margin per load | Baseline | +8% | ↑ Higher profit |
| Carrier call coverage | ~70% answered | 99–100% answered | ↑ No missed calls |
| Operational overhead | 11 reps on calls | 5–6 reps handling exceptions | ↓ ~50% fewer labor hours |
Before Lanesurf, our team spent hours each day returning calls and chasing carriers. Now the AI answers instantly, negotiates within our pricing range, and hands off exceptions. It's like adding several experienced reps overnight that pay for themselves.
Operations Manager
Produce Brokerage
Within 48 hours, the brokerage had its first AI-negotiated load booked and confirmed.
At full scale, throughput doubled, per-load margin increased by 8%, and labor hours on carrier calls dropped by half.
By week four, the team was covering the same 120 loads per day with half the staff and tighter control on rates - all without changing their TMS or retraining their workforce.
This brokerage proved that scaling carrier operations doesn't require scaling headcount.
By automating routine calls, vetting, and negotiations with Lanesurf, they achieved faster booking cycles, stronger margins, and full compliance on their first load within 48 hours of setup.
See how Lanesurf can help you achieve similar results in just 48 hours
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